ApexTwo Helps Gray Matters Group Launch Relationship Xpansion® Marketing Campaign
For Immediate Release
Unique Relationship Xpansion Training Experience Brings New Revenue to Professional Services Organizations
Chicago, IL USA – November 19, 2008 – ApexTwo, online marketing automation and lead generation specialists for growing businesses, announced today that it has entered into an arrangement with the Gray Matters Group with the intent of launching a North American campaign for creating awareness and lead generation for their unique Relationship Xpansion training experience.
Relationship Xpansion is a unique program for activating service delivery professionals to expand firm relationships in order to generate incremental leads, grow revenue, retain clients and differentiate from competitors.
Assistance from ApexTwo has and will include the creation of a brand marketing strategy, a new re-branded website presence, lead generation campaigns, and the implementation of a new lead capture system.
“ApexTwo has been instrumental in helping us create and begin executing a cost-effective strategy for growing our business.” said Founder and Managing Partner David Ryan. “Their product marketing experience and knowledge of the latest systems and techniques for demand generation gave us a total solution that has now positioned us to achieve significant growth over the coming year and beyond.”
Gray Matters Group has already successfully graduated over 1500 professionals through the Relationship Xpansion experience over the last two years. “Now that they have really proven out their process and the benefit it delivers with a string of blue chip success stories, the time was right for them to take it to the next level with a national presence,” said Brian Briggs, ApexTwo’ Managing Director.
About ApexTwp
ApexTwo is focused on the front end of business providing high-value consulting services that range from the creation of traditional and Blue Ocean marketing strategies, right through to the implementation of cost-effective solutions and programs for online and offline lead generation, marketing automation, and CRM integration. More at www.apextwo.com.
About the Gray Matters Group
Founded by seasoned professionals with extensive experience working in and with a wide range of professional services firms and disciplines, Gray Matters is an education and consulting firm that works exclusively with professional services firms to implement repeatable programs and processes focused on activating service delivery professionals to support revenue growth. More at www.graymattersgroup.com.
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