Landing Page Improvement
Business Challenge
Client had been running several PPC ad campaigns and was looking to improve their conversion rate and marketing ROI.
Solution and Services Provided
We restructured their landing pages in order to:
- Create a vertical “eye path”,
- Remove overuse of text and reduce other “friction” to conversion,
- Improved focus on the offer,
- Added headline(s) that better supported the clients value proposition.
We then began testing and tuning the new pages using AB split testing.
Results
No results yet – this project is still underway.
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