Sales Uplift Through Online Lead Generation
Business Challenge
Client was an up and coming mid-market company looking to grow client base and revenue through the use of Pay Per Click advertising in a cost effective way.
Solution and Services Provided
We assisted by setting up Google Adwords campaigns and all associated web pages to accommodate the program:
- Created AdWords marketing campaigns each focused on a prospect segment,
- Operating in a very competitive market, the cost for PPC advertising was significant as the competition for key words was great,
- Established and set up a Google Analytics account for the client and structured it in a way to allow tuning of campaigns,
- Developed landing pages focused on converting prospects by completing web forms for various offers including whitepaper downloads, requests for quotation, client references, and callbacks,
- Developed whitepaper content that was used in the visitor offer.
Results
- Campaigns were implemented that targeted the client’s three primary market segments across a large number of keywords,
- First year sales uplift was just under 10%,
- Client is now positioned for further increases with improved landing page designs, new whitepapers, and additional traffic builders.
