Success at Gray Matters Group
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Brian and his team were instrumental in helping us jumpstart our efforts to launch a national branding and awareness campaign at Gray Matters Group. ApexTwo was thoughtful and creative in the ideas they brought forth and, disciplined in the way they executed on specific elements of the initiative. I particularly valued Brian’s insights on ways to leverage the latest technology for lead generation, marketing automation and CRM to advance our name and thought leadership in the marketplace. And the installation of SugarCRM will position us well for the future but was also totally painless.
ApexTwo made themselves an invaluable partner in this journey of launching and promoting our Relationship Xpansion solution.
David Ryan
Managing Partner, Gray Matters Group
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About Gray Matters Group
Gray Matters works exclusively with professional services organizations providing high impact training, coaching and advisory services which help enhance revenue performance and optimize business development operations.
Relationship Xpansion, their flagship offering, is a comprehensive skill building and follow through experience developed exclusively for professional services organizations. It helps firms activate client facing service delivery professionals through a repeatable program and process for expanding firm relationships in order to
- Generate incremental leads
- Grow revenue
- Retain clients
- Differentiate from competitors
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