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About Lincoln Media ServicesLincoln Media Services (LMS) is a media management agency that helps direct marketers achieve additional sales with predictable, high ROI through the introduction of direct response television advertising utilizing innovative methods that reduce risk method and limit up-front costs. LMS is a leader in a very specialized form of DR television advertising called performance-based media scheduling, better known as “Per Inquiry” (PI) or Cost-Per-Action (CPA) media placement. A unique partnership is forged by Lincoln Media with participating TV stations and cable networks to convert their unsold and un-filled commercial time slots into a revenue stream. Since all TV time-slots must be filled before airdate, LMS clients are poised to fill the gap and give the stations a revenue producing option. Otherwise, the media are forced to run public service announcements or program promotions, none of which generate revenue. |