All About ROI

Connecting leads to closed business. That’s your ROI. And that’s the hardest part.

It’s fairly easy to calculate the conversion rate for a Pay Per Click (PPC) campaign. That’s what most web analytic tools do. But what if those conversions are not good leads? Well what happens is — you pay for a conversion, not a qualified lead.

That’s not ROI. That’s just money out your pocket.

ApexTwo connects leads to closed business. We do this by connecting your web analytics (the data on your PPC campaigns) to your CRM system (rating your lead quality and recording your sales). We call it “Closed Loop Marketing.”

You get a clear picture of the effectiveness of your campaign. You can see the connections between conversions, leads, and closed business.

Would you like to know more? Just fill in the form to the right and we’ll send you additional information including the Aberdeen Report.