B2B vs. B2C Marketing – The Difference and Why It Matters
B2B and B2C are terms coined and popularized by the worldwide web for commerce and e-Business sales. Although the marketing programs are the same for each type of business (Internet/direct marketing, advertising, public relations, word of mouth and alliances), the purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase.
Marketing Outside the Box
Can problems be turned into some of your best marketing opportunities? Well, leave it to marketing pro Ivan Levison to come up with some great ideas on how to turn your lemons into lemonade.
But of course the real test is taking one of these ideas and applying it to your own business. I think I’m going to take this one to heart and I’ll tell you more in a future post, but in the meantime, check this out…
Email Marketing Goof #1: But It’s Beautiful in Print
I just received this today and it reminded me how easy it is to make some basic mistakes when conducting email campaigns. I don’t know what the current statistic is, but I do know a lot of email recipients these days have their images turned off for senders not on the white list. This is of course bad news for email marketers because it won’t show up in your “read” stats even if the user does read it, but it gets even worse…
Harvesting the Warm Leads Lurking Within Your Website
Companies spend hundreds, thousands, tens-of-thousands of dollars generating buzz and traffic to their websites. The more sophisticated ones use powerful metrics and analytics in order to understand visitor viewing patterns and habits, ultimately creating conversion pages with terrific offers in order to get the visitor to offer up his or her name and become a “hot” lead. But what about the money they’re leaving on the table with those “warm” leads lurking within their website?
Email Marketing Solution that Integrates with Your CRM?
The Challenge:
- There are a hundred different email solutions out there to choose from.
- They all claim some level of integration with various CRM systems.
- But how do you find the best one for your situation?
Here are some suggestions on finding the right solution without pulling your hair out…