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Forrester Research: Top Ten Trends in CRM for 2011
Posted in CRM Implementation, Sales Automation
Yesterday we attended a Forrester Research preview of their upcoming new report on CRM trends in the marketplace. Based on several different surveys, most recently a Q1 2010 Global online survey of CRM customers, the trends showed that we’re no longer talking about “your father’s CRM”. .. Top Ten Trends for 2011 Adoption of customer ...
New Sugar 6.1 Now Available
Posted in CRM Implementation, Sales Automation
The latest and greatest version of Sugar 6 has just been released for general availability. Thoroughly tested with two Beta tests behind it, Sugar 6.1 brings many new features. Although we normally think of a “point” release (as in 6 “point” 1) as being pretty minor, there is a ton of good stuff in this ...
Online Community Growth Programs
Posted in Demand Generation
ApexTwo’s new Online Community Growth Program focuses on an online community’s navigation and usability in addition to activities that drive new traffic and prospective members to the site. A rich program of lead generation through search engine marketing, SEO, automated follow-up and classic marketing techniques, client organizations can expect to see significant double-digit growth usually ...
B2B vs. B2C Marketing – The Difference and Why It Matters
Posted in Demand Generation, Email Marketing, Marketing Automation
B2B and B2C are terms coined and popularized by the worldwide web for commerce and e-Business sales. Although the marketing programs are the same for each type of business (Internet/direct marketing, advertising, public relations, word of mouth and alliances), the purchase motivation is different and they have different needs when it comes to the information ...
Marketing Outside the Box
Posted in Conversion Enhancement, Email Marketing, Other Stuff
Can problems be turned into some of your best marketing opportunities? Well, leave it to marketing pro Ivan Levison to come up with some great ideas on how to turn your lemons into lemonade. But of course the real test is taking one of these ideas and applying it to your own business. I think ...
Email Marketing Goof #1: But It’s Beautiful in Print
Posted in Drip Marketing, Email Marketing
I just received this today and it reminded me how easy it is to make some basic mistakes when conducting email campaigns. I don’t know what the current statistic is, but I do know a lot of email recipients these days have their images turned off for senders not on the white list. This is ...
Harvesting the Warm Leads Lurking Within Your Website
Posted in CRM Integration, Conversion Enhancement, Demand Generation, Lead Capture
Companies spend hundreds, thousands, tens-of-thousands of dollars generating buzz and traffic to their websites. The more sophisticated ones use powerful metrics and analytics in order to understand visitor viewing patterns and habits, ultimately creating conversion pages with terrific offers in order to get the visitor to offer up his or her name and become a ...
Email Marketing Solution that Integrates with Your CRM?
Posted in Email Marketing
The Challenge: There are a hundred different email solutions out there to choose from. They all claim some level of integration with various CRM systems. But how do you find the best one for your situation? Here are some suggestions on finding the right solution without pulling your hair out… The barrier to entry for ...
Intro to Demand Generation Systems
Posted in Demand Generation, Marketing Automation
Simply stated, Demand Generation systems are automated systems that assist marketers with increasing the quantity and quality of leads and purchase transactions they are generating. This new whitepaper, provide in association with industry-expert David Raab, provides an introductory overview of this new marketing segment. Why Should I Care About Them? Field reports are substantiating vendor ...
Do Websites with Spokespersons Achieve Higher Conversion Rates?
Posted in Conversion Enhancement
Although direct marketers have known it for years, having a video spokesperson is the newest rage in landing page conversion optimization. But the question is, do they make a difference? According to SearchEngineWatch and John Cecil, they do! In fact, over they claim that over 90% of their clients achieve some uplift in conversions. Recent ...