Demand Generation // Browsing posts in Demand Generation
Oracle CRM and Market2Lead – First of Many Marriages to Come?
Posted in Demand Generation, Marketing Automation
Oracle CRM On Demand Marketing — the fruit of last year’s Oracle purchase of Market2Lead’s intellectual property — paves the path to integrated CRM and Marketing Automation systems. Is this be the beginning of the new norm, or a last-ditch effort to regain market attention? The First Integrated CRM / MA Offering Just over a ...
Online Community Growth Programs
Posted in Demand Generation
ApexTwo’s new Online Community Growth Program focuses on an online community’s navigation and usability in addition to activities that drive new traffic and prospective members to the site. A rich program of lead generation through search engine marketing, SEO, automated follow-up and classic marketing techniques, client organizations can expect to see significant double-digit growth usually ...
B2B vs. B2C Marketing – The Difference and Why It Matters
Posted in Demand Generation, Email Marketing, Marketing Automation
B2B and B2C are terms coined and popularized by the worldwide web for commerce and e-Business sales. Although the marketing programs are the same for each type of business (Internet/direct marketing, advertising, public relations, word of mouth and alliances), the purchase motivation is different and they have different needs when it comes to the information ...
Marketing Outside the Box
Posted in Conversion Enhancement, Email Marketing, Other Stuff
Can problems be turned into some of your best marketing opportunities? Well, leave it to marketing pro Ivan Levison to come up with some great ideas on how to turn your lemons into lemonade. But of course the real test is taking one of these ideas and applying it to your own business. I think ...
Harvesting the Warm Leads Lurking Within Your Website
Posted in CRM Integration, Conversion Enhancement, Demand Generation, Lead Capture
Companies spend hundreds, thousands, tens-of-thousands of dollars generating buzz and traffic to their websites. The more sophisticated ones use powerful metrics and analytics in order to understand visitor viewing patterns and habits, ultimately creating conversion pages with terrific offers in order to get the visitor to offer up his or her name and become a ...
Intro to Demand Generation Systems
Posted in Demand Generation, Marketing Automation
Simply stated, Demand Generation systems are automated systems that assist marketers with increasing the quantity and quality of leads and purchase transactions they are generating. This new whitepaper, provide in association with industry-expert David Raab, provides an introductory overview of this new marketing segment.
Do Websites with Spokespersons Achieve Higher Conversion Rates?
Posted in Conversion Enhancement
Although direct marketers have known it for years, having a video spokesperson is the newest rage in landing page conversion optimization. But the question is, do they make a difference? According to SearchEngineWatch and John Cecil, they do! In fact, over they claim that over 90% of their clients achieve some uplift in conversions. Recent ...