Marketing Outside the Box
July 2, 2010
Can problems be turned into some of your best marketing opportunities? Well, leave it to marketing pro Ivan Levison to come up with some great ideas on how to turn your lemons into lemonade.
But of course the real test is taking one of these ideas and applying it to your own business. I think I’m going to take this one to heart and I’ll tell you more in a future post, but in the meantime, check this out…
Harvesting the Warm Leads Lurking Within Your Website
December 3, 2009
Companies spend hundreds, thousands, tens-of-thousands of dollars generating buzz and traffic to their websites. The more sophisticated ones use powerful metrics and analytics in order to understand visitor viewing patterns and habits, ultimately creating conversion pages with terrific offers in order to get the visitor to offer up his or her name and become a “hot” lead. But what about the money they’re leaving on the table with those “warm” leads lurking within their website? Read more
Do Websites with Spokespersons Achieve Higher Conversion Rates?
May 8, 2009
Although direct marketers have known it for years, having a video spokesperson is the newest rage in landing page conversion optimization. But the question is, do they make a difference?
According to SearchEngineWatch and John Cecil, they do! In fact, over they claim that over 90% of their clients achieve some uplift in conversions.
Recent tests on companies using Innovative Media Group’s video spokespeople suggest that dramatic gains can be realized:
- ClosetWorld added embedded video to their landing page and then a video spokesperson as well. This increased conversion rates from 0.5% to 1.0% and 2.2% respectively.
- Tanberg increased the conversion on their lead-generation page from 0.75% to 2.2% by adding a spokesperson.