Conversion Enhancement // Browsing posts in Conversion Enhancement
Marketing Outside the Box
Posted in Conversion Enhancement, Email Marketing, Other Stuff
Can problems be turned into some of your best marketing opportunities? Well, leave it to marketing pro Ivan Levison to come up with some great ideas on how to turn your lemons into lemonade. But of course the real test is taking one of these ideas and applying it to your own business. I think ...
Harvesting the Warm Leads Lurking Within Your Website
Posted in CRM Integration, Conversion Enhancement, Demand Generation, Lead Capture
Companies spend hundreds, thousands, tens-of-thousands of dollars generating buzz and traffic to their websites. The more sophisticated ones use powerful metrics and analytics in order to understand visitor viewing patterns and habits, ultimately creating conversion pages with terrific offers in order to get the visitor to offer up his or her name and become a ...
Do Websites with Spokespersons Achieve Higher Conversion Rates?
Posted in Conversion Enhancement
Although direct marketers have known it for years, having a video spokesperson is the newest rage in landing page conversion optimization. But the question is, do they make a difference? According to SearchEngineWatch and John Cecil, they do! In fact, over they claim that over 90% of their clients achieve some uplift in conversions. Recent ...