Harvesting the Warm Leads Lurking Within Your Website
December 3, 2009
Companies spend hundreds, thousands, tens-of-thousands of dollars generating buzz and traffic to their websites. The more sophisticated ones use powerful metrics and analytics in order to understand visitor viewing patterns and habits, ultimately creating conversion pages with terrific offers in order to get the visitor to offer up his or her name and become a “hot” lead. But what about the money they’re leaving on the table with those “warm” leads lurking within their website? Read more
