Marketing Automation // Browsing posts in Marketing Automation
Oracle CRM and Market2Lead – First of Many Marriages to Come?
Posted in Demand Generation, Marketing Automation
Oracle CRM On Demand Marketing — the fruit of last year’s Oracle purchase of Market2Lead’s intellectual property — paves the path to integrated CRM and Marketing Automation systems. Is this be the beginning of the new norm, or a last-ditch effort to regain market attention? The First Integrated CRM / MA Offering Just over a ...
B2B vs. B2C Marketing – The Difference and Why It Matters
Posted in Demand Generation, Email Marketing, Marketing Automation
B2B and B2C are terms coined and popularized by the worldwide web for commerce and e-Business sales. Although the marketing programs are the same for each type of business (Internet/direct marketing, advertising, public relations, word of mouth and alliances), the purchase motivation is different and they have different needs when it comes to the information ...
Email Marketing Goof #1: But It’s Beautiful in Print
Posted in Drip Marketing, Email Marketing
I just received this today and it reminded me how easy it is to make some basic mistakes when conducting email campaigns. I don’t know what the current statistic is, but I do know a lot of email recipients these days have their images turned off for senders not on the white list. This is ...
Intro to Demand Generation Systems
Posted in Demand Generation, Marketing Automation
Simply stated, Demand Generation systems are automated systems that assist marketers with increasing the quantity and quality of leads and purchase transactions they are generating. This new whitepaper, provide in association with industry-expert David Raab, provides an introductory overview of this new marketing segment.