B2B vs. B2C Marketing – The Difference and Why It Matters
August 5, 2010
B2B and B2C are terms coined and popularized by the worldwide web for commerce and e-Business sales. Although the marketing programs are the same for each type of business (Internet/direct marketing, advertising, public relations, word of mouth and alliances), the purchase motivation is different and they have different needs when it comes to the information that they need in order to make the decision to purchase.
Email Marketing Goof #1: But It’s Beautiful in Print
May 25, 2010
I just received this today and it reminded me how easy it is to make some basic mistakes when conducting email campaigns. I don’t know what the current statistic is, but I do know a lot of email recipients these days have their images turned off for senders not on the white list. This is of course bad news for email marketers because it won’t show up in your “read” stats even if the user does read it, but it gets even worse… Read more
Intro to Demand Generation Systems
October 25, 2009
Simply stated, Demand Generation systems are automated systems that assist marketers with increasing the quantity and quality of leads and purchase transactions they are generating. This new whitepaper, provide in association with industry-expert David Raab, provides an introductory overview of this new marketing segment. Read more