Do Websites with Spokespersons Achieve Higher Conversion Rates?
Although direct marketers have known it for years, having a video spokesperson is the newest rage in landing page conversion optimization. But the question is, do they make a difference?
According to SearchEngineWatch and John Cecil, they do! In fact, over they claim that over 90% of their clients achieve some uplift in conversions.
Recent tests on companies using Innovative Media Group’s video spokespeople suggest that dramatic gains can be realized:
- ClosetWorld added embedded video to their landing page and then a video spokesperson as well. This increased conversion rates from 0.5% to 1.0% and 2.2% respectively.
- Tanberg increased the conversion on their lead-generation page from 0.75% to 2.2% by adding a spokesperson.
Big companies are piling onto the bandwagon as well. Other recent successes include Napster, Service Magic, and Rhapsody. And according to a recent interview of John Cecil, CEO of Innovate Media, one of the leaders in the space, the following are also tr Research shows that over 90% of people like video spokespersons on their landing page.
video for delivery over the web and most of our videos fall into some sort of marketing or solicitation of sales pod where we’re using the videos to sort of make movements on the web.
Who Are the Players
In addition to Innovate, here are a couple of other shops that focus on this new market. Warning: Be ready to be talked at when clicking these links…
What Does it Cost?
You’ll find some companies leading with price point of $99-199.
How Do They Do It?
- Talent - Client chooses talent that we offer them and we hire that talent on their behalf.
- Script - Typically the clients will write the scripts working with our copywriters.
- Studio - We take their chosen talent and their scripts. We go into the studio, put the script into a teleprompter and we shoot that video in front of a green screen. The talent meets with the client. There’s lights, camera, action. There’s make-up. There’s a full production crew and we produce the video.
- Action - We then take the video.
- Post Production – We go back into our post house and we eventually produce a line of code. We give you that line of code and you put the line of code where you want the video to appear on your page and then we give you a log-in and password to the backend, our backend system where you get reporting information and can track the effectiveness of your video.
The Secrets to Success
- Keep it short
- Cut the fluff
- Have a close
Hello, can you please post some more information on this topic? I would like to read more.
Thanks for the feedback and requests. We’ll see if we can add more content on this subject soon. In the meantime, be sure to check out all of the links on the referenced pages.