Cold Calling Goes Hot with SugarCRM Advanced Lead Management
Sometimes a breakaway product deserves a breakaway approach to selling it. View this previously recorded webcast to learn how venture-backed Flat World Knowledge is taking on the traditional publishers by changing the way college textbooks are produced… and sold using SugarCRM.
Eric Frank, CMO of Flat World Knowledge and Brian Briggs from implementation partner ApexTwo will take you through their journey of implementing a cutting edge sales and marketing process with advanced lead generation and management that has led to some impressive results in terms of increased sales and reduced costs.
By watching this webinar you’ll learn…
How Flat World moved from a classic cold calling operation to a warm-lead response team that dramatically increased sales with fewer people.- How everything from email campaign info to landing page and website visitor history are captured and managed within SugarCRM
- How lead scoring within SugarCRM has helped the sales team become more productive in prioritizing their prospecting activities
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