Acclaro Went Where the Money Was
Lead Capture and ROMI Dashboard with SugarCRM at Acclaro
This seven-page case study describes the solution and benefits obtained at Acclaro Inc., a leading software localization and website globalization company that has fueled its growth through aggressive online lead generation.
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The solution contains a number of industry leading features for the SMB market:
- Website Visitor Behavior and Lead Tracking within SugarCRM
- Elimination of Duplicate Leads
- Support for Lead Scoring and Drip Marketing
- Inclusion of Call-in Conversions for Online Leads
- Full Marketing ROI Reporting Including Offline Sales Generated Through Online Leads
