Lead Generation and Marketing Automation

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Cost-effective marketing automation is readily available yet the overwhelming majority of today’s businesses don’t take advantage of it. Email marketing is good, but it’s only the tip of the iceberg. Let ApexTwo assist you in applying proven methods and technologies for automating many of your lead gen and drip marketing activities. Dramatically increase the effectiveness of your sales and marketing staff.

Demand and Lead Generation Programs

We begin with an effective strategy. Then we create and implement online and offline lead generation activities that focus on bringing in high-quality leads that generate business.

Lead Quality Improvement

Generating leads is not enough. At ApexTwo we go the extra mile with metrics that measure the quality of the leads attained. And with that information, we go about improving that quality by adjusting various aspects of your lead gen program.

Landing Page Development / Improvement

Many companies today are using Search Engine Marketing with Google, Yahoo, and Bing to bring new visitors to their site. But then they wonder why they’re not getting any business out of it. ApexTwo specializes in creating and tuning online landing pages. This often forms a cornerstone of our Lead Quality Improvement programs.

Nurture Marketing Programs

In our experience, less than 5% of companies today are taking advantage of one of the most cost effective ways for creating new customers: Automated Nurture Marketing. And manually sending out an email blast every once-in-a-while does not constitute a nurture marketing program. We’ll show you how to exploit your CRM system to take advantage of this “lights out” process for generating sales-ready leads.

Email marketing

But not just a manual blast… Automated approaches that work off of Nurturing Tracks that turn your suspects into prospects, and your prospects into clients and customers.