Lead Gen Campaign Assessments
Although PPC lead generation campaigns are typically effective for about 80% of all B2B companies, this assessment identifies that you are ready to start a successful a campaign and provides you with an initial plan to get started.
Areas Addressed
- Market Segmentation
- Product/Service Value Proposition
- Keyword Synthesis
- Lead Value Assessment
- Incentives
- Competition
Recommendations
- Expected Costs – Initial & Ongoing
- Potential Inhibitors to Success
- Expected Return on Marketing Investment
- Recommended Phases and Checkpoints
Cost
Frequently Asked Questions
| Q. |
If I choose to have you conduct this assessment, do I have to engage you for executing any campaign? |
| A. |
No. You are under no obligation to use our services after receiving your report. |
| Q. |
But is there any value in the report if I don’t use your services.? |
| A. |
The assessment will give you valuable information no matter who executes any resulting campaigns. Whether you do it in-house or hire another company, this information forms your starting point for creating an effective campaign. |
| Q. |
I don’t have any budget for a PPC campaign so why should I bother with this assessment? |
| A. |
While it’s true you can’t do it for free While it would shatter Google’s business model if you could indeed do it for free, it may not be as expensive as you think. And many, many companies today are finding it much more effective to divert their advertising dollars from other media to online search marketing. |
| Q. |
How expensive is it to run a PPC lead-gen campaign? |
| A. |
Once your campaign is in place, your ongoing costs will be the cost of the PPC advertisements. The beauty of PPC, unlike print advertisement or direct mail, is that you can start small and measure and tune the program before “dialing it up”. Most of our recommendations start with a modest budget that allows your to get the program running optimally. From there, the new business you attain will justify the additional cost of increasing your exposure. |
| Q. |
How long will it be before I start to see results? |
| A. |
Most programs require about 60 days in order to achieve significant results. |
|
|
Email | Print | Bookmark | Share:
