If you’re like most B2B executives, you’ve noticed that the traditional methods for generating B2B leads are not performing as well as they once did. Print advertising is time consuming and expensive, and travel costs make attending trade shows a budget drain – for both exhibitors and attendees. Even relatively inexpensive cold-calling campaigns are less productive because buyers – especially business buyers – are less tolerant of interruptions to their own operations.
There’s also a major shift in the way that buyers buy. Instead of waiting for you to reach out to them, 90% of today’s consumers take the reins into their own hands by researching products and services online before making a move to buy.
Because of these changes, businesses must shift their lead generation strategies. How?
By meeting B2B buyers where they are through
Demand Generation and Marketing Automation.
Your buyers are on the internet, searching for information that you possess. Sure, you probably have a website, and you might even be participating in social media – but are you really reaching out and actively grabbing your best potential customers?
A custom Demand Generation Program from ApexTwo turns your website and online marketing strategies into virtual magnets for qualified leads. And we do this cost effectively, using leading edge marketing automation methods and technology.
ApexTwo uses a comprehensive five-step process that helps ensure your success. Developed and proven though years of experience working with clients like you, we’ve developed the tools and methodologies that bring you the best results.