Lead Management Solutions

The ApexTwo Lead Management Solution (LMS) is an online marketing automation solution for improving the quantity and quality of inbound leads. Apex Two LMS drives revenue, improves sales efficiency, increases accountability, and reduces cost by integrating your website with your Sales or Customer Relationship Management (CRM). This seamless integration provides you with detailed visitor metrics, reporting, and visibility down to each individual visitor – all within your CRM system.

ApexTwo LCS is more than just a standalone, one-size-fits-all product running as a separate application with redundant data and all of the challenges of synchronization. It’s a solution, customized to your specific environment, beginning with a common core platform and pre-engineered connectors integrated into your existing website and CRM environments. Instead of managing your marketing activities from a separate product requiring you to learn a new interface, you can work directly within the CRM system you already know.

Download our brochure to see ApexTwo’s LMS industry leading features that include:

ATwo LMS

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  • Automated Web-to-CRM Lead Recording
  • Automated Lead Scoring
  • Automatic Lead De-duplication
  • Support for Multi-part Forms
  • Individual Visitor Tracking Linked to CRM Record
  • Sales Alerts for Return Visitors
  • “Lead Pushing” for Warm Calling Unconverted Visitors
  • Full SEM Metrics: Campaign, Adgroup, Ad version, Keyword
  • Landing Page Info for A/B Testing
  • Full ROI Reporting
    • Including Online Lead Gen with Offline Sales
    • By Forecasted, Win, or Lost Opportunity Amount




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