ApexTwo’s Dedication to Aiding CRM Success through Open, Flexible and Intuitive Solutions Earns High Honors from SugarCRM.
For Immediate Release
CHICAGO, IL and CUPERTINO, CA— February 16, 2011— CRM and Marketing Automation solution provider ApexTwo today announced it has been named partner of the month for February, 2011 by SugarCRM, the world’s fastest growing customer relationship management (CRM) company. ApexTwo earned the partner-of-the-month honors due to its exceptional service and strong sales execution within its target market.
“ApexTwo is a great example of a SugarCRM partner proving that the future of business is in open solutions,” said Jeff Campbell, vice president of worldwide sales at SugarCRM. “Their exceptional work with Flat World Knowledge, especially their ability to help increase revenues by 100 percent, proves that an ecosystem around flexible, open solutions provides real business benefits and return on investment above any proprietary solution on the market.”
ApexTwo’s exceptional ability to increase the value of an organization’s CRM initiative is clear in the case of recent customer success story Flat World Knowledge Eliminates Cold Calling and Increases Sales with Advanced Lead Management in Sugar Professional. Flat World Knowledge worked with ApexTwo through its deployment of SugarCRM and saw the following benefits:
- Reduced cold calling by 100 percent with a total shift in sales efforts from outbound cold call prospects to warm lead responses.
- Gained 100 percent increase in year-on-year sales with the development of its web lead generation engine in Sugar Professional, thus turning web traffic into sales leads.
- Decreased customer response time by 50 percent with a custom lead scoring module that prioritizes high-scoring leads.
“The benefits of working with ApexTwo and Sugar Professional have been exceptional,” states Eric Frank. “Thanks to our streamlined sales and marketing process our business is more efficient and as a result, more successful.”
“We are honored and very pleased to see the exceptional efforts and talents of our staff being recognized as SugarCRM’s partner of the month,” said Brian Briggs, Managing Director at ApexTwo. “Our dedication to the success of our clients, coupled with SugarCRM’s industry-leading technology, has served us well in delivering unique, cost-effect solutions that were previously not possible.
About ApexTwo
ApexTwo creates best-in-class business solutions that deliver competitive advantage and ROI by exploiting the power and flexibility of SugarCRM. Our unique Lead Management Engine, integrated with SugarCRM, delivers additional marketing automation, lead scoring and a 360 degree view of prospect activity, all within SugarCRM. Speak with us and you’ll learn why clients trust ApexTwo to bring the best people, methods, and business knowledge to ensure the success of their project.
About SugarCRM
SugarCRM makes CRM Simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in more than 130 countries. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.
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