Who is ApexTwo Anyway?

We’re glad you asked…

The founders of ApexTwo have been pioneers in online marketing and lead generation since 1993.

After a  long history involving sales, marketing and consulting into the Fortune 500 with firms and accounts that included IBM, First Chicago, Sears Roebuck, Blue Cross Blue Shield, and a brief stint in international consulting with McKinsey and Company, founder Brian Briggs followed his entrepreneurial spirit to form a company called Language Partners International (LPI) with some former colleagues from IBM. LPI was a worldwide provider of specialized tools, training and consulting into the foreign language translation market.

The birth of LPI was coincidental with the birth of the internet and the World Wide Web which turned out to be a life saver for LPI. Why? Well LPI’s market turned out to be a very fractionalized and spread across the globe. Traditional telesales activities just couldn’t cut it and it wasn’t until LPI discovered the power of online and email marketing did it begin to gain traction.

During the years that followed, LPI became highly proficient in developing effective email marketing campaigns and was one of the first online marketing organization to sucessfully  implement automated nuture marketing (aka drip marketing) in order to educate and qualify prospects for its products and services. Driven by a customized version of GoldMine, LPI drip campaigns included automatically scheduled email, direct mail, fax and telesales activities targeted by buyer segment and based on website visitor activity.

Following the sale of LPI to SDL International (LSE: SDL.L), Brian and his colleagues continued on with SDL where Brian headed up marketing for SDL’s translation products. During that time, and the years that followed, Brian and his team continued to honed their skills in email marketing, CRM automation, and automated drip marketing.

January 2008 brought the formation of ApexTwo with a very simple mission – to take all of those previous learnings to the market in order to assist clients in achieving remarkable results with cost effective automation for online marketing. Believing that the key to sucess lies in the strength of the customer relationship, we take a wholistic, CRM-centric approach that includes all aspects of marketing from tradition to emerging social media.